How we can support franchisees in a challenging retail environment
November 27, 2017Franchising is on the rise in Australia. According to the Asia Pacific Centre for Franchising Excellence, the franchise sector grew by $2 billion to $146 billion from 2014 to 2016 alone. There are about 1,200 different franchise systems operating nationally with almost 80,000 franchisees, according to Inside Franchise Business. In fact, franchising is more prevalent in Australia than in many other parts of the world.
The result is that while the threats to retail are keenly felt by the franchising industry, it’s not all bad news. Franchise businesses continues to be highly adaptable and flexible. The key priority for franchisors will be to make sure we’re offering our franchisees the best support possible to enable them to weather the storm. This will allow us to retain franchisees in difficult times, while reaffirming our proposition to potential franchisees.
So, what can we do to help our franchisees navigate through turbulent times? Our MD Brendan Green discusses the three main ways he believes franchisors can support franchisees through uncertain retail conditions in this article on the Australian Retailers Association blog.
Check out the full article here.
