The growth of the ‘franchisepreneur’

March 30, 2018

Franchising has an image problem. In our current culture, where we’ve reached peak entrepreneurship obsession, when it comes to channels for business growth, we’re far more likely to hear about IPOs, venture capital, crowdfunding, mergers and acquisitions, or licensing. Franchising? Decidedly less so.

Somewhere along the line the public mood shifted. Franchising came to be considered a less exciting prospect, quite separate from entrepreneurship. How did this happen?

Our MD Brendan Green discusses his viewpoint on the growth of the ‘franchisepreneur’ in this article on the Inside Franchise Business blog.

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